Multiplying personality

Develop a campaign to promote new cash loans offered by Credit Agricole.

How can you make cash loan ads interesting and a little bit off? Here’s a story about the man who
suffers multiple personality disorder every time he starts thinking about money! Each personality
demands money for its own goal.
In this rather entertaining manner we were communicating the benefit of the product – one cash loan
can be used for various goals.
The campaign included OOH, digital activities and information materials in the bank offices to promote
new product.

The campaign resulted in increasing number of applications for the loan.

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